Let’s talk
For Pilates, yoga & boutique fitness studios
Website design and Google Ads for independent studios. Help more people find you, understand your intro offer, and book their first class.
Let’s talk about your studio
Experience behind the work
Strategy informed
by real campaigns.
Results from Cole’s previous B2B marketing work. The context behind the numbers matters.
01 / Studio marketing services
Opening your doors or growing your membership? Your website and marketing should explain what makes your studio different, answer a newcomer’s questions, and make the first booking easy.
Make your classes, intro offer, and pricing easier to understand. Build a welcoming site that helps new visitors choose a class and reach your booking platform.
Studio websites · Landing pages · Intro-offer messaging
Reach people looking for classes in your area. Match their searches with relevant ads, a clear introductory offer, and a page designed around the first booking.
Campaign setup · Local keyword targeting · Optimization
Review how people find your studio and where the booking journey gets confusing. Set up measurement around inquiries and bookings where your booking platform supports it.
Local search review · Conversion tracking · Booking journey
Built for independent studio owners
Help prospective members understand your reformer or mat classes, find the right starting point, and book an introductory session. We connect clear website messaging with Google Ads focused on people searching for Pilates in your area.
Make it easier for newcomers to explore your class styles, understand what to expect, and choose an intro pass or first class. We build websites and local Google Ads campaigns around that first visit.
We also work with boutique and group fitness studios, and take on selected website and Google Ads projects for contractors and service businesses. Tell Cole what you need.
02 / Selected work & results
Independent studio website work, alongside campaign results from Cole’s previous marketing roles.
Omaha Pilates studio / Website optimization
Supported a boutique Pilates studio’s opening with website copy and page structure across its homepage, class information, and About page. The work focused on explaining the studio, presenting its offers, and helping prospective members find their next step.
Independent project · Website messaging · Class & offer clarity
B2B software / Paid acquisition
Owned Google Ads strategy from keyword selection and creative testing to GA4 conversion tracking, connecting campaign decisions to acquisition performance.
Healthcare technology / Lead quality
Rebuilt targeting and ad strategy to generate 80+ conversions. More than 60% of leads completed two-factor authentication, compared with approximately 10% from other campaigns.
These are individual project outcomes, not a forecast for your business. Two-factor authentication is an activation step, not a paid customer conversion.
03 / How we work
We talk through your classes, capacity, intro offer, and how new members find you. Then we identify where you need help.
We agree on the work, price, and timeline. That might be a website, a campaign, or a focused audit when the next step needs clarity.
We put the plan into action, check inquiries and booking activity, and use what we learn to guide the next improvements.
04 / Meet the founder
I’m Cole Butler, the founder of ARETE. My background spans Google Ads, campaign strategy, website messaging, and conversion analysis across software, healthcare technology, and local wellness.
I started ARETE to bring that experience to local businesses. You’ll work directly with me, from understanding the problem to putting the improvements in place.
Cole Butler Founder, ARETE
Let’s talk
Tell me about your studio
and what you’d like to improve.